Introduction: A New Era of Retail In the not-so-distant past, shopping meant venturing into brick-and-mortar stores, physically sifting through items, waiting in lines, and carrying bags from one shop to another. Fast forward to the present, and the click of a button can accomplish all of this—faster, easier, and from anywhere in the world. Online … Continue reading The Virtual Marketplace: How Online Shopping is Redefining Modern Consumerism